Corporate India is doing it, when you least expect it
Employees spent 43% of their time in mobile training after office hours
‘Learn anytime and anywhere’ may sound like a clichéd bullet point in a sales deck pitch for mobile training made to Corporate India. But that, of course, is before we bring in some hardcore analytics into the fray.
A recent report by Kantar IMRB & Mobile Marketing Association Global, disclosed that an average Indian spends roughly around 4 hours a day on their smartphone overtaking the time spent on any other media.
In fact, in a day the average time spent by a consumer on a smartphone is roughly equivalent to the total watch hours viewed on TV in an entire week.
HandyTrain’s deep analysis of usage patterns of tens of thousands of users across 18 months reveals something quite bewildering – 43% of all training happens after the employee has called it a day!
That’s right. Users are engaged and are learning on their smartphones after 7 p.m. and way into the wee hours of the night – until 3 a.m.
Indeed, a positive surprise for any Learning & Development Head. Clients are ecstatic!
When does Corporate India Learn?
It’s not uncommon for employees of large retail or banking companies to get online, fire up their training app and even complete formal assessments even at 2:45 a.m.
If mobile training is competing for mindshare versus the likes of multimedia and entertainment apps, in the world of instant gratification, can it stand on its own two feet and take a dominant position? The answer is, indeed, a resounding yes!
The Average Time spent on HandyTrain is more than 4x the time spent on eCommerce apps such as Amazon, Flipkart and Snapdeal, and more than 3x the time spent on Music apps such as Gaana, Saavn and Wynk Music.